Rob Green

Square 8 Studio

Year founded: 2003

Industry: Photo/video/design

At Kelly CPA, we love a good side-hustle turned full-time job story. Rob Greene has been running his own creative studio for 15 years. After successfully maintaining the studio for 12 years while also working full-time at another job, Rob decided to add a new service offering which took Square 8 Studio to the next level and allowed it to blossom into an around-the-clock business. To us, one of the truest signs of an entrepreneur is the person who continues to evolve their business over time. Whether that be through adding additional services, adopting new technology, or finding creative ways to stand out from the competition, Square 8 Studio has checked all of these boxes and successfully carved out a niche for itself in DFW. Read on to hear more!



What’s the story behind Square 8? Why did you decide to start your own studio?

Halfway through college, a youth pastor at the church I grew up in bought me some graphic design software and said “Hey. You’re talented. I believe in you. Go make stuff. We’ll use it.” So I did. And I did it so much and so often that I started skipping classes in college to work on my designs, eventually shooting and editing videos, too. Somewhere along the way, my professors caught on; I was a sport management major, but I found myself being assigned all the design portions of group projects. It made for an awesome senior year of college! I decided to run my own creative studio when I graduated in December 2003, but I got a full- time job at a church and wound up deciding to run my business on the side. At the beginning, my dream was to do church work for free, and let my creative work pay the bills. The truly pivotal moment for me came in the summer of 2016, when I left a great job at a great church to run Square 8 Studio full time. We had added photography to our offerings in late 2015, and it exploded, opening the door to finally make the jump!


What differentiates Square 8 Studio from the competition?

At the end of the day, we see ourselves as being in the “people business” first and foremost. Sure, we do great work: We take photos so romantic, couples can’t take their eyes off them. We capture the unique flavor of friendships through our “friend group” senior sessions (as opposed to individual sessions). But what really sets us apart is the way we bend over backwards to create great experiences for the people we work with. Whether that’s through a surprise 24-hour turnaround of an ENTIRE WEDDING for a couple who didn’t get to have a honeymoon because the husband needed to report back to base, or our Red Carpet Reveals, where we reserve a movie theater for couples to enjoy a private screening of their wedding photos and video for the first time with loved ones, people are at the forefront of everything we do. We even take a portion of the revenue generated from our paid work to provide free and discounted photos to people who are making a difference in the world!


How has being a part of the WeWork community helped to grow your business?

I’ve been blown away by the opportunities to connect with other great businesses and help them tell their story. We’ve connected with some really great companies that have led to some really exciting new opportunities that couldn’t have been generated working from home. Also, having a swanky office space to bring clients to is pretty sweet.


What can we expect to see from your company in the next 2 years?

Over the next 2 years, we really want to raise our profile in the metro Atlanta area, where I’m originally from. We’ve carved out a nice little niche with TCU greek organizations, and the DFW wedding market, and we’d love to repeat that success in my hometown!


What is one piece of advice that you can offer to aspiring entrepreneurs?

Don’t be afraid to invest in your success. You hear people say all the time “you have to spend money to make money,” but that’s a lot scarier of a proposition when you’re walking away from a full-time paycheck to start your own business! Yet, some of the biggest leaps forward we’ve taken as a business have come on the heels of some of our biggest (and if I’m being honest, sometimes scariest!) financial investments. Whether that was acquiring the right high-end gear for the job, enrolling in some sort training or mentorship program, securing office space, or an investment of marketing dollars, I’ve been constantly amazed at the opportunities that follow a willingness to invest wisely in your success.



Explore more of Square 8’s beautiful work through the links below! 



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